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Safe, Secure and Green IT
By: Johanna Juntunen
phalaropus@yahoo.com 

An environmental travel documentary Gold Men, directed by Cyril Peuramond and produced by Kanari Films, will be shown online via PUMit (www.PUMit.com), a new energy-efficient service that allows 100% secure downloading and file exchanging without breaking copyright law.
The film premiered at an event organized by Neo Planète and Yolaine de la Bigne at the French National Assembly and the French Department of Ecology, Development and Sustainable Development (Ministère de l'Ecologie, du développement et de l'aménagement durable) on June 17, 2009. Gold Men will be available online for the general public on a later date.

Since UbicMedia's PUMit (progressive reading and downloading) solution promotes self-secured nomadic content for social and peer-to-peer networking the film can reside on any machine in the world (and also with users themselves) thus splitting the load in very small amounts on machines that are on anyway. PUMit is not only on original and clever solution to the content distribution issue on the internet respecting right holders and user’s privacy (unlike with DRM), it is also a greener way to disseminate films on the internet than doing it through traditional streaming services.

UbicMedia USA’s CEO Olivier Pfeiffer points out that massive and centralized video distribution hubs are not eco-friendly set-ups.
- The electrical consumption for the AC alone for the server is gigantic. PUMit system shows how technological innovation can impact positively the environment. The producers of  Gold Men made a deliberate choice for our technology because it is in direct line with the theme of the documentary itself, Pfeiffer says.

Gold Men is a documentary about the recipients of the prestigious Goldman Environmental Prize (www.goldmanprize.org) honoring grassroots environmentalists around the world. Sébastien Viaud, a young French teacher with a passion for ecology meets these “gold men” (and women) who work for a better environment, sometimes putting their own lives in danger. Filmed in over 13 months Gold Men is a planetary and environmental adventure as well as a reflection on our present and our future.

The Goldman Environmental Prize is the world's largest prize program for grassroots environmental activists. This year’s prize ceremony was held in San Francisco on April 29. The six winners tackled issues like toxic chemicals, waste management problems, logging on traditional lands of indigenous and tribal peoples, and exposed the unlawful agreements behind a huge mining project threatening the sensitive ecosystems of Gabon’s equatorial rainforests. Each winner received an award of  $150,000, the largest award in the world for grassroots environmentalists. The Goldman Prize, created in 1990 by San Francisco civic leaders and philanthropists Richard N. Goldman and his late wife, Rhoda H. Goldman (1924-1996), views “grassroots” leaders as those involved in local efforts, where positive change is created through community or citizen participation in the issues that affect them. Through recognizing these individual leaders, the Prize seeks to inspire other ordinary people to take extraordinary actions to protect the natural world.